Oracle Advertising with intensive product training programme

Oracle Advertising  works with a product training programme that is designed to help everyone meet their potential.

The programme includes the following elements:

• Structured personal development programme
• Full product training
• International training events
• Unrestricted growth and development
• Daily support, mentoring and coaching sessions

Successful candidates who are taken in for the Personal Development Programme start at the same level. They are all given the same degree of training, mentoring and support, which helps them build their profile within the Oracle Advertising network. Everyone thus gets the opportunity to progress through the programme at their own speed.

At Oracle, the setting of goals is crucial to the consultant development process. This because it helps candidates measure their own progress. Oracle Advertising Ltd functions by doing appraisals  at regular intervals to ensure that the correct levels of training and support are being provided to help candidates to realise their goals.

Oracle Advertising : Research based on marketing segmentation

That Oracle Advertising bases all its campaigns on extensive market research is known to all and widely acknowledged too. This research, done in a systematic manner, is based primarily on marketing segmentation.


Marketing Segmentation is nothing but dividing the population into groups as per shared characteristics. Oracle Advertising does its research based on such a classification of the population. The company does systematic and analytical market research based on such segmentation and then analyses the characteristics that members of a particular segment share. Those who head the research teams and the Managers at Oracle go in for a planned, well-orchestrated and systematic collection and analysis of the data that's brought in by those who work on the field and collect the required data. The company thus gets to form a clear idea about market trends, customers' lifestyles, their changing tastes etc.

Such research also helps Oracle Advertising  form a clear grip on the market and thus carry out their marketing campaigns much more effectively.